zuckerbot-mcp

v0.4.1

Published

12 days ago

CLI + MCP server for ZuckerBot — manage, audit and generate Meta ad campaigns from Claude or any AI agent

0High
0Medium
0Low

davisgrainger

mcp model-context-protocol zuckerbot facebook-ads meta-ads ai-agents advertising claude openai llm

ZuckerBot

The Meta Ads toolkit for AI agents.

Audit your ad account in one message. 50+ tools for account auditing, campaign management, creative analysis, audience building, and conversion tracking. One npx command. Works with Claude, ChatGPT, OpenClaw, Cursor, and any MCP-compatible agent.

{
  "mcpServers": {
    "zuckerbot": {
      "command": "npx",
      "args": ["-y", "zuckerbot-mcp"],
      "env": { "ZUCKERBOT_API_KEY": "zb_live_your_key_here" }
    }
  }
}

Get API Key (free) · npm · Docs · Website

Why ZuckerBot?

Your agent already writes code, manages files, and searches the web. It should manage your ads too.

ZuckerBot gives any AI agent full Meta Ads capabilities through MCP. No dashboard, no UI to learn, no platform to log into. Your agent installs it, connects your ad account, and gets to work.

What agents can do with ZuckerBot:

Audit your ad account in one message — wasted spend, creative fatigue, opportunity score, prioritised action items (free tier included)
Pull campaign performance and spot what's working
Analyse ad creatives and recommend what to test next
Build and launch campaigns with targeting and budget
Create custom and lookalike audiences
Set up server-side conversion tracking (CAPI)
Research competitors, reviews, and market benchmarks
Generate ad creative briefs and copy

How it works

You ↔ Your Agent (Claude, ChatGPT, OpenClaw, Cursor, etc.)
                  ↕
            ZuckerBot MCP
                  ↕
         Meta Marketing API

ZuckerBot handles the Meta API complexity. Your agent handles the conversation. You make the decisions.

Install

Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "zuckerbot": {
      "command": "npx",
      "args": ["-y", "zuckerbot-mcp"],
      "env": { "ZUCKERBOT_API_KEY": "zb_live_your_key_here" }
    }
  }
}

OpenClaw

Add to your MCP config:

{
  "mcpServers": {
    "zuckerbot": {
      "command": "npx",
      "args": ["-y", "zuckerbot-mcp"],
      "env": { "ZUCKERBOT_API_KEY": "zb_live_your_key_here" }
    }
  }
}

Cursor / Windsurf / Any MCP Client

Same config pattern. ZuckerBot works with any client that supports the Model Context Protocol.

Remote MCP (no install)

Don't want to run anything locally? https://zuckerbot.ai/api/mcp is a hosted Streamable HTTP endpoint serving the same tools.

claude.ai — add it as a custom connector (Settings → Connectors → Add custom connector) and authenticate via OAuth, or pass an Authorization: Bearer zb_live_... header.
Claude Code:

claude mcp add --transport http zuckerbot https://zuckerbot.ai/api/mcp --header "Authorization: Bearer zb_live_..."

Any Streamable HTTP client — point it at https://zuckerbot.ai/api/mcp with your API key as a bearer token.

CLI (for humans)

npm install -g zuckerbot-mcp

zuckerbot preview https://your-business.com
zuckerbot meta status
zuckerbot create https://your-business.com --budget 5000 --objective leads

Tools (50+)

Audit & Licensing (2)

| Tool | What it does | |------|-------------| | audit_account | Full read-only account audit: wasted spend, creative fatigue, opportunity score (0-100), projected CPL improvement, prioritised action items. Available on every tier — the recommended first call | | redeem_license | Redeem a lifetime licence code (Dealify/AppSumo) and upgrade all API keys on the account |

Setup & Account (7)

| Tool | What it does | |------|-------------| | quickstart | Guided setup: check auth, show next steps, recommended tool flow | | meta_status | Check Meta connection status for your API key | | list_ad_accounts | List available Meta ad accounts and current selection | | select_ad_account | Connect a specific ad account | | list_meta_pages | List Facebook pages and current selection | | select_meta_page | Set active page for ad delivery | | get_launch_credentials | Verify all required credentials are set before launching |

Campaigns (9)

| Tool | What it does | |------|-------------| | preview_campaign | Generate ad preview from a URL (no Meta account needed) | | create_campaign | Create a campaign draft with strategy, targeting, and creatives | | get_campaign | Get campaign detail, workflow state, and linked creatives | | approve_campaign_strategy | Approve tiers and creative angles for an intelligence campaign | | suggest_angles | Get proposed creative angles and audience tiers for a draft | | activate_campaign | Activate ready tiers and begin ad delivery | | launch_campaign | Launch one or all variants from a draft on Meta | | pause_campaign | Pause or resume a live campaign | | get_performance | Real-time campaign metrics: spend, leads, CPL, CTR, ROAS |

Audiences (6)

| Tool | What it does | |------|-------------| | create_seed_audience | Build a custom audience from hashed CAPI users | | create_lookalike_audience | Create a lookalike from any seed audience | | list_audiences | List all custom and lookalike audiences | | refresh_audience | Refresh an audience or sync latest state from Meta | | get_audience_status | Check audience size, status, and readiness | | delete_audience | Remove an audience from Meta and ZuckerBot |

Creatives (8)

| Tool | What it does | |------|-------------| | upload_creative | Upload finished assets and provision paused Meta ads | | get_creative_status | Check creative generation progress | | creative_analysis | AI analysis of ad creative performance with recommendations | | creative_qa | Quality check creatives against Meta ad policies | | generate_briefs | Generate creative briefs based on performance data | | generate_creatives* | Generate ad copy and images (or AI video) | | request_creative* | Create a creative handoff package for production |

* Creative image/video generation tools (generate_static_ad, generate_video_ad, get_video_ad_status, generate_creatives, request_creative) are disabled by default — enable them with ZUCKERBOT_ENABLE_CREATIVE_TOOLS=1 in your MCP config env (paid add-on coming). All creative analysis tools stay available.

Conversion Tracking / CAPI (5)

| Tool | What it does | |------|-------------| | capi_config | Get or update server-side conversion tracking config | | capi_status | 7-day and 30-day CAPI delivery and attribution stats | | capi_test | Send a test event through the CAPI pipeline | | sync_conversion | Send lead quality feedback to Meta's algorithm | | list_pixels | List and select Meta pixels for conversion tracking |

Reporting (2)

| Tool | What it does | |------|-------------| | get_campaign_insights | Campaign / ad set / ad-level Meta performance for any campaign in the account (including non-ZuckerBot ones), with deduped lead metrics | | get_account_insights | Account-wide spend, impressions, CTR, CPM, CPC, and frequency aggregated daily or monthly |

get_campaign_insights surfaces three distinct lead figures rather than one collapsed number, each verified against Ads Manager:

| Field | Meaning | |-------|---------| | meta_result / cost_per_meta_result | Meta's authoritative deduped "Results" for any objective (Ads Manager "Results" column), with meta_result_type naming the underlying result (conversion_lead for lead campaigns, offsite_conversion.fb_pixel_complete_registration / purchase for sales). Supersedes the now-deprecated results / cost_per_result | | meta_leads / cost_per_meta_lead | Deduped on-Meta leads (onsite_conversion.lead_grouped) — matches Ads Manager "Meta Leads" | | conversion_leads / cost_per_conversion_lead | CRM-qualified conversion leads (from Meta's results indicator conversion_leads:conversion_lead) — matches "Conversion leads". Lead-specific (0 for non-lead objectives) | | actions / cost_per_action_type | Full labelled arrays of { action_type, value } (counts) and { action_type, value } (cost in dollars) for every Meta action type | | results / cost_per_result | Deprecated. Objective-resolved result that mis-ranks mixed campaigns. Kept for back-compat — prefer meta_result / cost_per_meta_result | | leads / cpl | Deprecated. Inflated surface count (action_type: lead) that double-counts the instant-form lead and its CAPI echo. Kept for back-compat — prefer meta_leads / conversion_leads |

Costs are derived as spend / count; Meta's cost_per_action_type is non-additive and is never summed. The same fields roll up in summary as total_meta_result / blended_cost_per_meta_result (with meta_result_type), total_meta_leads / blended_cost_per_meta_lead, and total_conversion_leads / blended_cost_per_conversion_lead (with total_leads / blended_cpl deprecated alongside their per-row counterparts).

Portfolios (5)

| Tool | What it does | |------|-------------| | create_portfolio | Create an audience portfolio from a template | | launch_portfolio | Launch all campaigns in a portfolio | | portfolio_performance | Tier-by-tier portfolio performance breakdown | | rebalance_portfolio | Dry-run or apply budget rebalancing across tiers |

Research (3)

| Tool | What it does | |------|-------------| | research_reviews | Review intelligence for any business | | research_competitors | Competitor ad analysis by industry and location | | research_market | Market intelligence and ad benchmarks |

Business Context (4)

| Tool | What it does | |------|-------------| | enrich_business | Crawl a website and cache structured business context | | upload_business_context | Upload text content and extract business insights | | list_business_context | List uploaded context files and summaries | | select_lead_form | Select a lead form for campaign targeting |

Typical Agent Flow

0. Audit       →  audit_account (how is this account doing today?)
1. Research    →  research_reviews + research_competitors (parallel)
2. Preview     →  preview_campaign (show user what ads look like)
3. Create      →  create_campaign (draft with strategy + targeting)
4. Approve     →  approve_campaign_strategy
5. Creative    →  request_creative or upload_creative
6. Activate    →  activate_campaign
7. Monitor     →  get_performance + creative_analysis
8. Optimise    →  sync_conversion + audience tools

Every tool returns a _hint field suggesting the logical next step, so your agent always knows what to do next. Shorthand: create -> approve -> request/upload creative -> activate. MCP names include zuckerbot_enrich_business, zuckerbot_upload_business_context, zuckerbot_get_campaign, zuckerbot_activate_campaign, and zuckerbot_create_seed_audience.

ZuckerBot vs alternatives

| | ZuckerBot | Pipeboard | AdAmigo.ai | Supermetrics | |---|---|---|---|---| | What it is | Meta Ads toolkit for agents | Basic Meta MCP | Full ad management agent | Data extraction | | Tools | 50+ | ~20 | N/A (platform) | N/A (connectors) | | Creative analysis | ✅ AI-powered | ❌ | ✅ Platform-only | ❌ | | CAPI support | ✅ Full pipeline | ❌ | Partial | ❌ | | Audience builder | ✅ Seed + LAL | ❌ | ✅ Platform-only | ❌ | | Works with any agent | ✅ MCP standard | ✅ MCP standard | ❌ Locked to platform | ❌ | | Price | Free tier available | Free | $349/mo/account | $39-299/mo |

Pricing

| Tier | Monthly | API Calls | Tools | |------|---------|-----------|-------| | Free | $0 | 1,000/mo | Read-only (performance, analysis, research, account audit) | | Pro | $49 + 0.1% of ad spend | 50,000/mo | All tools including campaign management | | Scale | $149 + 0.05% of ad spend | 500,000/mo | All tools + multi-account + priority rate limits |

Free tier gets you started. Pro pays for itself with one optimised campaign.

Get your API key

Lifetime deal

Grabbed a ZuckerBot lifetime licence on Dealify? Codes look like ZB-XXXXX-XXXXX-XXXXX and stack on one account:

| Codes | Tier | Ad accounts | API calls | |-------|------|-------------|-----------| | 1 | Lifetime Tier 1 | 1 | 2,500/mo | | 2 | Lifetime Tier 2 | 3 | 10,000/mo | | 3 | Lifetime Tier 3 | 10 | 30,000/mo |

Redeem straight from your agent with the zuckerbot_redeem_license tool ("redeem my ZuckerBot code ZB-...") or in the browser at zuckerbot.ai/start.html. Redeeming upgrades every API key on your account — and if you don't have a key yet, one is minted for you (shown once, so save it).

Example conversation

You: How are my Meta campaigns doing this week?
Agent calls get_account_insights + creative_analysis
Agent: You spent $2,340 across 4 campaigns this week. Your LAL campaign is crushing it at $28 CPL — that's 40% below your account average. But your broad targeting campaign is at $95 CPL and burning budget. The "customer testimonial" creative has a 3.2% CTR vs 1.1% for your product shots. I'd recommend pausing the broad campaign and shifting that budget to the LAL.
You: Do it.
Agent calls pause_campaign + (budget adjustment)

Development

git clone https://github.com/DatalisHQ/zuckerbot.git
cd zuckerbot/mcp-server
npm install
npm run build
npm start

License

MIT